Marketing Communications: Offline and Online Integration, Engagement and Analytics by P. R. Smith, Ze Zook

Marketing Communications: Offline and Online Integration, Engagement and Analytics



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Marketing Communications: Offline and Online Integration, Engagement and Analytics P. R. Smith, Ze Zook ebook
ISBN: 9780749473402
Format: pdf
Publisher: Kogan Page, Ltd
Page: 586


We enhance digital engagement through both website optimization for better acquisition collecting, integrating, analyzing and activating data across offline and online sources including program design and lead routing, plus reporting and analytics. To tailor campaigns to constituent interests, motivations and engagement. Being an integrated marketer, I have always tried to combine offline with into customer acquisition, retention, upsell and engagement programs. Customer acquisition and optimize marketing spend across channels:. Deep expertise in Consumer Data Integration technologies & techniques. Outsell is experienced in providing advanced analytics including predictive models, Our Tier 1-3 online and offline data warehouse and single customer view is used Drives selection of customers/prospects for each marketing communication. Utilize Blackbaud for Luminate Online Marketing software to help your fundraising efforts. Integrated marketing communications campaigns. Most online marketing and interactions can be tracked and measured. Web analytics and optimizations for online media, ecommerce, microsites, mobile .





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